CRM 2011

Whether you use, evaluate, deploy, or support SAP CRM solutions, CRM 2011 is too important to miss.

This event offers valuable strategies, cost-saving measures, optimization techniques, and comprehensive SAP product education and updates.

• Greater value from your current systems — Education and demonstrations to help leverage the SAP functionality you already have in the areas of sales, contact center operations, reporting, marketing, service, business intelligence, and e-commerce.
• Education for every member of your team — This event provides evaluation, implementation, upgrades, configuration, integration, optimization, continuous improvement, support, and end-user training. Learn to
• Implement interaction centers to improve customer profile searches, enhance internal collaboration across call centers, and create seamless interaction between sales, marketing, and customer service
• Set sales goals, coordinate cross selling, look up average sales discounts, and identify which customers are participating in your promotions to better manage your sales force, orders, and quotes
• Segment target markets, generate leads and manage lists, and use tools like SAP Trade Promotion Management to track the effectiveness of your promotions and marketing activities
• Increase productivity and enhance customers’ experiences by better using e-commerce and online self-service tools across all SAP CRM functions
• Analyze, track, and report on customer data using middleware, SAP CRM, SAP NetWeaver® BW or SAP BusinessObjects™, making you more proficient during customer interaction
• Unrivaled networking opportunities — This event is the largest assembly of industry experts and customers who use, evaluate, deploy, and support SAP CRM. Participate at Ask-the-Experts, networking roundtables, Insider discussion forums, and evening receptions to share insights with colleagues working on similar projects and get expert answers to your strategic and tactical questions. Learn from other SAP customers, hear their techniques for overcoming obstacles, and see how their solutions can save you time and money.
• SAP product roadmaps to guide future plans and projects — Hear directly from SAP about the product roadmap and what SAP has in store for the future of SAP CRM. Get updates, new product direction, and guidance to help you make the right decisions.
• Real-world lessons from other SAP customers — Speaker and customer-led sessions at this event offer you the opportunity to hear first-hand, about the strategies other SAP customers have used to maximize the value they derive from SAP CRM and to discover the techniques they've developed to address common challenges.
• Answers to your specific questions — Attend free one-on-one and small group consultations where you can get answers to your specific questions. Receive explanations that go beyond “it depends...” and obtain solutions to overcome challenges facing your SAP software. All sessions have a dedicated question-and-answer period too so you can follow up on the lectures in the breakout sessions.
• Industry-specific education — In addition to customer-led sessions that share industry-specific best practices, this event includes an on-site forum with interactive workshops and demonstrations with industry and SAP experts to show how SAP industry offerings and strategies affect you.
• Valuable take-home resources — All attendees receive a conference CD that includes educational resources, planning guides, fact sheets, product updates, references, implementation and upgrade guidelines, benchmarks, and demos. These resources will help your company with improvement, optimization, and cost-savings activities.
• 5 events, 1 location — Attendees of the CRM 2011 conference can attend sessions at the Logistics and Supply Chain Management 2011, PLM 2011, Procurement and Materials Management 2011, and Manufacturing 2011 conferences at no additional cost

Specialized networking opportunities —Exchange ideas with experts and peers at Insider discussion forums, customer panels, Ask-the-Experts sessions, and take advantage of Q&A time included in every break out session. The networking opportunities at CRM 2011 enable you to leverage the success of your peers, learn from their mistakes, and share your own success stories. You will spend time one-on-one with speakers who are experts in their fields. You are guaranteed to leave CRM 2011 with new contacts who will be sources of advice for years to come.

Customer case studies — Take home best practices and methodologies taught by the actual companies that practice them. Learn from highly experienced SAP customers to eliminate the guesswork from your strategies and tasks.

Expert-led sessions — SAP, independent consultants, and your industry counterparts share lessons for teams that use, deploy, manage, and are evaluating SAP CRM solutions. This is an opportunity to explore strategies and techniques developed by proven experts to optimize sales, service, marketing, and interaction center activities.