- Case studies from leading SAP customers to optimize sales, service, marketing, and interaction center activities
- Best practices to implement, upgrade, or integrate SAP Customer Relationship Management (SAP CRM) with your existing SAP infrastructure
- Comprehensive education and updates from SAP on the latest CRM functionality and its future roadmap
- Strategies to improve sales management, forecasting, and lead-to-cash processes
- Techniques to enhance marketing programs and performance
An unparalleled educational and networking opportunity
- Sales forecasting, planning, and management
- Marketing campaigns and trade promotion management
- Contact center operations
- Reporting and analytics
- E-commerce
- Managing and harmonizing customer data
- Middleware and system integration
- Leaner SAP® projects, implementations, and upgrades
- Training users on existing and new SAP functionality
- Opportunity and lead management
A collaboration of 
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Conference overview
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Comprehensive sessions over multiple tracks
Covering every aspect of SAP CRM technology and solutions. -
Ask-the-Experts Forums
Sit down with leading experts for detailed answers to your questions. -
Evening Receptions
Relax after a day of learning and get to know your colleagues.